MichaelBennett
The Intelligent Commerce System

Find, convert and retain more customers.

The system moves the five numbers that grow a brand: lower cost per sale, higher conversion rate, lower bounce rate, bigger orders and higher lifetime value. It backs the winning ad, sends each visitor to the page that matches it, answers the doubt that makes people bounce, suggests the one add-on and follows up. And every customer makes the next one cheaper to find, easier to convert and more likely to stay. Watch one customer, Dana, and her picky eater, Maple.

Blue and gray is what the visitor sees: the feed, the page.
Violet is the system: what it did, and why.
Green is a result: the number that moved.

Worked example: Fetch & Field, a made-up fresh dog food brand. Every number is a plan setting, not a client result.

One visitor, start to finish Fetch & Fieldillustrative replay
The Intelligent Commerce System

Find, convert and retain more customers.

Five numbers it moves, and how
  1. 1Lower cost per saleIt backs the winning ad
  2. 2Higher conversion rateIt sends her to the matching page
  3. 3Lower bounce rateIt answers her doubt
  4. 4Bigger ordersIt suggests the add‑on
  5. 5Higher lifetime valueIt follows up
DDana, and Maple, her picky eater
Your numbers
Cost per sale0%
Cost per order$31
Bounce rate
Order value$24
Repeat orders

1Lower cost per sale

2:14 PM · HowIt backs the winning ad
Fetch & FieldSponsored

We tried four brands for our picky eater. This is the first one she finished.

Why we switchedLearn More

7 versions rancost per sale tracked

PausedWinnerPausedPausedPausedPausedPaused

6 costlier ads paused

Budget on the winner0%
0%cost per sale
DThe ad that finds Dana
Lower cost per sale

2Higher conversion rate

2:14 PM · HowIt sends her to the matching page
3 versions tested · best one wins The ad she tapped
Version A · What is in it

Fresh food. Six ingredients.

cost per order$31
Version B · Matched to her ad

Fresh food a picky eater will finish.

cost per order$24
Version C · The deal

Her first box, half price.

cost per order$29
fetchandfield.co/picky-eater
Matched to the ad she tapped

Fresh food a picky eater will actually finish.

  • Made for picky eaters. 9,800 owners switched.
  • Portioned for her dog. Sized to its weight.
$24$48first box
Start her first boxFirst box started
Same promise as her ad $24 per order, not $31
Higher conversion rate

3Lower bounce rate

2:15 PM · HowIt answers her doubt
Picky eater
Older dog
Sensitive stomach
Lose a little

My dog Maple is a picky eater. Will she actually eat this?

A normal pageNo answer, so she bounces Bounce

The system answers her right there

She stays
It knows the product
Real chicken
Gently cooked
Refunded if Maple will not eat it
If a visitor still leaves
Another visitorleaves the page Bounced
Abandon audiencesaved for retargeting
Later · retargeting adStill deciding? Refunded if your dog will not eat it.
Won backback on the page
Lower bounce rate

4Bigger orders

2:17 PM · HowIt suggests the add‑on
Try it first
$24
Recommended
Find her favorite
$29
Set it and forget it
$86
Picky eater topper+ $6 Suggested for a picky eater
Order value$24 +25%
Bigger orders

5Higher lifetime value

2:19 PM · HowIt follows up
  • Emaildana.reyes@gmail.com
Picky Eater Starter + topper

Paid$30

On the page4m 51s

Ordered
5 minutesno form
2 days later
The system follows up

How does Maple like it?

Subscribeda box every 2 weeks
One order becomes many
#2#3#4#5
Higher lifetime value

Every customer teaches the system

After 2:19 PM · WhyIt gets better with every customer
Find
Her question

Will she actually eat this?

The next ad“Will your picky eater actually eat it?”
Costs less to find
Convert
Her path
More of the traffic
More visitors convert
Retain
What she kept
TopperSubscription
The advisor’s next suggestion

For a picky eater: add the topper, and subscribe.

More customers stay
Every customermakes the next one
Findcheaper to find
Converteasier to convert
Retainmore likely to stay

Every customer makes the next one

Cheaper to find

Easier to convert

More likely to stay

Find, convert and retain more customers.

And it gets better with every customer.

  1. Lower cost per sale
  2. Higher conversion rate
  3. Lower bounce rate
  4. Bigger orders
  5. Higher lifetime value
Your system asks for reduced motion, so this starts paused. Press play.

Five results, one customer, and why it gets better with every customer. It plays once on its own, or step through it with the dots. Everything below is the same system, held still so you can read it.

THE MAP
Find, convert, retain

Find. Convert. Retain. One system.

Your ads find the customer. Your page and your advisor convert them. What every visit teaches goes back into the next ad, the next page and the next conversation, so you keep them. One intelligence layer runs all three, which is why the angle that wins in the feed is the angle the page opens with.

One intelligence layerreads the account, the market and every conversation, and decides the next ad and the next answer. It is what makes the three steps one system.
signals indecisions out
1 · Find

The ads find the customer

Seven versions, one change each. The system tracks what each sale costs, pauses the ones that cost more and moves the budget to the winner.

6costlier ads paused
-31%cost per sale
↑traffic to the page
The click, with context
Fetch & FieldSponsored
Why we switchedLearn More

The visitor arrives carrying the angle that won: customer photo, "why we switched". The page knows it.

2 · Convert

The page and the advisor win them

The page opens on why they came. The advisor answers the real question, hands them a choice, and adds what they need.

My dog Maple is a picky eater. Will she actually eat this?
shows the proof · offers three boxes
Most owners who switched said the same thing. Here is what 9,800 of them reported, and the box I would start her on.
FIRST BOX ORDERED
3 · Retain ↩the objection heard most: picky eaterthe proof that closed: review countthe box they chose, and what they addedbecomes the next ad, the next default page and the next suggestion, so every customer makes the next one cheaper to find, easier to convert and more likely to stay
WHAT YOU GET
Three outcomes

What it does for you.

1 · Find

The right customer, at a lower cost per sale

Seven versions run and the system tracks what each sale costs. It pauses the ones that cost more and moves the budget to the winner, so losing ideas stop before they cost you. In the worked example cost per sale fell 31%.

2 · Convert

More orders from the clicks you already pay for

Each visitor lands on the page that matches their ad: $24 per order against $31. The advisor answers the doubt that makes people bounce, recommends one of three honest options and suggests the add-on. Anyone who still leaves goes into an abandon audience to be retargeted. Five minutes, no form.

3 · Retain

Every visit makes the next one easier to win, and keep

Two days later the system follows up, and one order becomes a subscription. Her question, her path and what she kept become the next ad, the next page and the next suggestion, so the next customer is cheaper to find, easier to convert and more likely to stay.

THE ENGINES
Up close

The two parts, up close.

Find

The creative testing system

One ad to beat, seven challengers, one change each. Winners scale and seed the next round. Four products, fully worked.

See the creative system →
Convert and retain

The advisor

Every visitor gets your best salesperson. It hears the real reason they came, answers only from what your brand has proved, recommends one thing, holds back what will not help, and learns from every visit. Shown with one customer: the five numbers it moves, from bounce rate to lifetime value.

  • Four boxes, or just say it: the fastest first turn there is.
  • Options built from what the visitor said, each with its reason.
  • Type the one thing it should never guess. Everything else is done for you.
  • Every conversation reports back: the question, the proof, the pick.
See the advisor →

See what find, convert and retain looks like on your account.

I will look at a live account and a live landing page and show you which ads are wearing out, which angle the page should open on, what the advisor would say first, and where the next customer is being lost.

Request the audit →