MichaelBennett
The Intelligent Commerce System · Find, convert and retain more customers

Your ads find the customer. Your website adapts to win them.

A guided sales path instead of a form. The page opens on why the visitor came, the advisor answers the real question, hands them a choice, adds what they need, and every visit makes the next ad better. More orders from the ad budget you already have. This page shows one customer going through it in five minutes.

Blue and gray is what the visitor sees: the feed, the page.
Violet is the system: what it decided, and why.

Worked example: Fetch & Field, a made-up fresh dog food brand. Every number is a plan setting, not a client result.

One visitor, start to finish Fetch & Fieldillustrative replay2:14 PM
00Intro
01Sees
02Lands
03Asks
04Options
05Picks
06Done
A phone showing the ad, a laptop showing the landing page, and printed ads on a desk, joined by a green loop
The Intelligent Commerce System · Find, convert and retain more customers

Your ads find the customer.
Your website adapts to win them.

A guided sales path, not a form. The page opens on why each visitor came, the advisor answers the real question, hands them a choice, and adds what they need. More orders from the clicks you already pay for.

Michael Bennett
Your system asks for reduced motion, so this starts paused. Press play.
The replay is built for a laptop-size screen. Everything it shows is laid out still, below.

One visitor, start to finish. It plays on its own, or step through it with the dots. Everything below is the same system, held still so you can read it.

THE MAP
Find, convert, retain

Find. Convert. Retain. One system.

Your ads find the customer. Your page and your advisor convert them. What every visit teaches goes back into the next ad, the next page and the next conversation, so you keep them. One intelligence layer runs all three, which is why the angle that wins in the feed is the angle the page opens with.

One intelligence layerreads the account, the market and every conversation, and decides the next ad and the next answer. It is what makes the three steps one system.
signals indecisions out
1 · Find

The ads find the customer

Seven versions, one change each. Winners get the budget, so the right angle reaches the people most likely to buy.

2winners scale
-31%cost per sale
↑traffic to the page
The click, with context
Fetch & FieldSponsored
Why we switchedLearn More

The visitor arrives carrying the angle that won: customer photo, "why we switched". The page knows it.

2 · Convert

The page and the advisor win them

The page opens on why they came. The advisor answers the real question, hands them a choice, and adds what they need.

We have a picky eater. Does this actually work?
shows the proof · offers three boxes
Most owners who switched said the same thing. Here is what 9,800 of them reported, and the box I would start her on.
FIRST BOX ORDERED
3 · Retain ↩the objection heard most: picky eaterthe proof that closed: review countthe box they chose, and what they addedbecomes the next ad, the next default page and the next opening line, so every visit makes the next one easier to win and the customer easier to keep
WHAT YOU GET
Three outcomes

What it does for you.

1 · Find

The right customer, at a lower cost per sale

Seven versions run, the winners get the budget, and the losing ideas stop before they cost you. In the worked example the winning angle cut cost per sale by 31% and earned 64% of the budget.

2 · Convert

More orders from the clicks you already pay for

The page opens on why they came: $24 an order against $31 for the generic page. The advisor answers the real question, offers three honest options and adds what they need. Five minutes, no form.

3 · Retain

Every visit makes the next one easier to win, and keep

The objection heard, the proof that closed and the box they chose become the next ad, the next default page and the next opening line. The topper, the month plan and the advisor's follow-up keep them.

THE ENGINES
Up close

The two parts, up close.

Find

The creative testing system

One ad to beat, seven challengers, one change each. Winners scale and seed the next round. Four products, fully worked.

See the creative system →
Convert and retain

The advisor

Every visitor gets your best salesperson. It hears the real reason they came, answers only from what your brand has proved, recommends one thing, holds back what will not help, and learns from every visit. One answer, opened up on the clock, then the same advisor with four different customers.

  • Four boxes, or just say it: the fastest first turn there is.
  • Options built from what the visitor said, each with its reason.
  • Type the one thing it should never guess. Everything else is done for you.
  • Every conversation reports back: the question, the proof, the pick.
See the advisor →

See what find, convert and retain looks like on your account.

I will look at a live account and a live landing page and show you which ads are wearing out, which angle the page should open on, what the advisor would say first, and where the next customer is being lost.

Request the audit →