Strategist • Builder • Thinker

I Build Agentic Marketing
Systems That Acquire,
Convert, & Retain Customers

I help companies reduce acquisition costs and grow revenue by using intelligence layers to effectively communicate the value their product or service delivers to the marketplace.

Read My Work Let's Connect

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Performance Creative

Creative That Stops the Scroll

The right system needs the right creative. From bold static feed ads to scroll-stopping video, here's a sample of performance creative built to convert across Meta, Instagram, YouTube, and TikTok.

▶ LIVE · REEL

THINKQUEST AI · BIG CATS

Kids Science Magazine · Video

▶ LIVE · REEL

DINOSAUR QUEST

Kids Coloring Book · Video

▶ LIVE · REEL

THINKQUEST AI · SHARKS

Kids Science Magazine · Video

▶ LIVE · REEL

OCEAN QUEST

Kids Coloring Book · Video

▶ LIVE · REEL

THINKQUEST AI · DINOSAURS

Kids Science Magazine · Video

▶ LIVE · REEL

CASTLE QUEST

Kids Coloring Book · Video

▶ LIVE · REEL

THINKQUEST AI · WOLVES

Kids Science Magazine · Video

▶ LIVE · REEL

SPACE QUEST

Kids Coloring Book · Video

▶ LIVE · REEL

THINKQUEST AI · RAINFOREST

Kids Science Magazine · Video

▶ LIVE · REEL

THINKQUEST AI · FROZEN POLES

Kids Science Magazine · Video

▶ LIVE · REEL

NOIR

Cold Brew Coffee · Video

▶ LIVE · REEL

VESPER

Eau de Parfum · Video

▶ LIVE · REEL

LUMEN

Radiance Serum · Video

▶ UGC

CREMA

Espresso Machine · Creator Testimonial

▶ LIVE · REEL

STRIDE

Athletic Footwear · Video

Outdoor Fire Pit · Video

▶ UGC

WILDER

Pet Treats · Creator Unboxing

Sparkling Tea · Video

▶ LIVE · REEL

EMBER

Specialty Coffee · Video

Luxury Timepiece · Video

Espresso Machine · Video

▶ LIVE · REEL

MEADOW

Robotic Lawn Mower · Video

▶ UGC

HORIZON

Watch · Creator Review

The system behind the creative

Creative is the output. The testing system is the work.

A gallery shows what got made. It does not show how a variant earns its budget. This walks a full Meta cycle: eight ads rendered the way the feed renders them, each moving one named variable, sized before launch, and decided by rules written before the result came in.

The variant set, in Meta chrome One variable per challenger Sized before launch Promote, hold or kill

See the system

THE PROBLEM

Your Marketing
System Is Broken

Scattered Channels Wasted Ad Spend No Unified Data

THE COST

And It's Costing
You Revenue

Poor Attribution Siloed Teams Fragmented Reporting

We Help You Drive
More Revenue

AI-Orchestrated Marketing Systems That Find, Convert, and Retain More Customers

Scroll to reveal the solution

The Unified Approach

Unified Intelligence Ecosystem

Paid media, email, YouTube, SEO, GA4, social, content, and CRM — all working together. One system that finds, converts, and retains customers instead of eight disconnected platforms fighting for the same budget.

Hover over each label to explore the ecosystem — every channel in, unified intelligence out

The System

Every channel in. Unified intelligence out.

The AI layer connects all your platforms, learns from every signal, and orchestrates spend, creative, and messaging across the entire ecosystem in real time.

Results

What this looks like
in practice

Anonymized results from real engagements. The frameworks work — here's the proof.

Media • Subscription Brand

Four ad platforms running independently — Google, Meta, Microsoft, and Shopping — with no unified strategy or shared measurement across 1,500+ weekly conversions

Built a unified cross-platform acquisition system orchestrating all four channels under one budget framework. Aligned campaign architecture, consolidated reporting, and implemented AI-driven bidding strategies tuned to a single CPA target.

65% below CPA target across 4 unified platforms

Media • Subscription Brand

CPA trending upward across Google and Microsoft campaigns with no cross-platform optimization or budget reallocation strategy

Implemented cross-platform measurement and budget reallocation between Google and Microsoft. Shifted spend toward the channel delivering lower CPA in real time while maintaining volume across both.

-15.6% CPA reduction in 30 days through cross-platform reallocation

E-Commerce • Multi-Channel Retailer

Running Google, Meta, Shopping, and Microsoft with inconsistent CPA performance and no visibility into which channels were actually driving efficient conversions

Unified measurement across all four platforms and reallocated budget based on true channel efficiency. Shifted spend from underperforming channels to proven converters using the 70/20/10 framework.

-37% CPA reduction across all 4 platforms via budget reallocation

Email • Multi-Brand Portfolio

Email across 9 subscription brands had untapped acquisition potential — opportunities to sharpen messaging, refine audience personas, and better align lifecycle campaigns with paid media efforts

Developed targeted acquisition strategies for each brand with persona-driven messaging, automated lifecycle flows, and segmentation aligned to paid media audiences. Transformed email into a scalable, profitable acquisition channel.

55,000+ net subscribers acquired across 9 brands — consistently profitable every year

Education • Online Learning Platform

Facebook campaigns struggling at 3.3x ROAS in a market flooded with free online course platforms and declining organic reach

Architected full-funnel Advantage+ campaign strategy with dynamic creative optimization, rebuilt audience segmentation using high-value customer signals, and implemented granular attribution to capture true performance.

6.5x ROAS achieved — nearly doubled from 3.3x baseline over 2 years

Publishing • Niche Enthusiast Brand

Microsoft Ads delivering inconsistent 1.7x ROAS with no clear optimization framework or year-over-year growth trajectory

Leveraged Microsoft's professional audience demographics with AI-powered bidding strategies. Built a continuous optimization loop that compounded efficiency gains quarter over quarter.

1.7x→3.2x ROAS growth — 86% improvement sustained over 3 years

White Papers & Playbooks

The thinking behind
the systems

These aren't theory papers. Each one is a complete, executable framework designed to slot into your marketing operation and deliver results from day one.

Flagship Playbook — 2026

The Unified Marketing Ecosystem Playbook

Build a connected marketing machine that drives revenue across every channel. Email, Paid Media, YouTube, SEO, GA4, Social, Content, and CRM all working together. 25 pages of frameworks, a unified ecosystem map, cross-channel attribution, and a 90-day launch plan.

Download the Playbook (PDF)

Paid Media Strategy

The Unified Paid Media Playbook

The operating system for orchestrating Google, Meta, TikTok, Amazon, Microsoft & Reddit into one conversion engine. Full-funnel platform mapping, budget frameworks, and measurement architecture.

24 pages — 9 frameworks

Read

Discovery & Audit

The Discovery & Audit Guide

Every engagement starts here. 73% of campaigns underperform without proper discovery. This guide covers how we assess the current stack, identify budget waste, and surface hidden opportunities before a single dollar is spent.

Part of the AURA System

Read

Meta & AI Strategy

Andromeda Strategy 2026: Meta in the AI Era

Manual targeting is dead. Meta's Andromeda AI has shifted from audience selection to creative-driven retrieval across millions of candidates. This playbook covers how to win on the platform that's changed the most.

Platform deep dive

Read

Email & Lifecycle

The Email Revenue Engine: Consumer Brands

Email delivers $36 for every $1 spent, yet most teams treat it as a retention afterthought. This framework turns email into an AI-powered acquisition channel with automated lifecycle flows, persona-driven segmentation, and paid media integration.

Vol. 1 — B2C Focus

Read

AI Creative

The CMO's Guide to AI-Powered Creative

88% of enterprises use AI in creative workflows, but only 21% of consumers trust AI-generated ads, a 67-point trust gap. This strategic briefing covers how to deploy AI creative that actually performs, with a 22% average ROAS lift.

Vol. 1 — AI Creative Series

Read

Amazon & Programmatic

Amazon DSP: The Purchase-Intent Advantage

Target shoppers based on what they actually buy, browse, and search, not just what they click. Amazon DSP delivers 2.7x better ROAS than display averages using 300M+ active shopper signals and 120-day purchase behavior lookback.

Channel deep dive

Read

GA4 & Measurement

GA4: The Unified Intelligence Engine

How GA4 connects, measures, and orchestrates your entire marketing ecosystem. Stop running channels blind. Start running them together with unified attribution, audience intelligence, and the feedback loop that closes the data gap.

18 pages — 15 chapters

Read

AEO & GEO

The AEO/GEO Playbook

How to win when AI answers the question. Answer Engine Optimization and Generative Engine Optimization for Google AI Overviews, ChatGPT, Perplexity, and beyond. 60% of searches now end without a click.

18 pages

Read

Free Paid Media Audit

Find out what's working, what's not,
and what to fix first

We'll analyze your ad accounts and deliver a detailed audit report with actionable recommendations: scoring, benchmarks, and a prioritized fix list. See an example report before you commit.

Let's Work Together

Looking for a marketing partner
who actually moves the needle?

I'm always open to a conversation with companies that want to grow smarter. Whether you have a clear roadmap or you're still figuring it out, let's chat about where the real opportunity is.

Connect on LinkedIn

Your strategy brief

Filling in as we talk — tap any field to edit

I Build Agentic Marketing
Systems That Acquire,
Convert, & Retain Customers

Creative That Stops the Scroll

Creative is the output. The testing system is the work.

We Help You Drive
More Revenue

Unified Intelligence Ecosystem

Every channel in. Unified intelligence out.

What this looks like
in practice