How to orchestrate Google, Meta, Microsoft, TikTok, Amazon & Reddit into one conversion engine. The complete framework for unifying your paid media stack — from strategy to measurement to execution.
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Assign each platform a specific funnel role — awareness, consideration, conversion, or test — instead of measuring everything against the same ROAS target.
Combine MMM, incrementality testing, and multi-touch attribution into one source of truth. Stop relying on each platform's self-reported metrics.
Deploy PMax, Advantage+, Smart Performance, and Performance+ with clean conversion data. Let the machines optimize while you keep strategic control.
Build a five-layer data stack from customer touchpoints through server-side tracking to unified dashboards — no enterprise budget required.
Allocate 70% to proven channels, 20% to adjacent experiments, 10% to bold tests. Rebalance dynamically based on performance signals.
A concrete three-phase roadmap: Foundation (Days 1-30), Launch (Days 31-60), Optimize (Days 61-90). Execute the transition from siloed to unified.
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